As our focus group research into the marketing of retirement villages as a sector enters its second phase, Kim Teudt’s Churches of Christ QLD approached us to participate in the program, joining the retirement living Council, ECH, Blue Care and Amana Living. These operators are generously investing to support the sector.

Demonstrating the value of research and getting the message right, Executive General Manager of Aveo, Alison Quinn (pictured), shared with us this week their new ad for serviced apartments being testing in SA. It generated over 70 non-residents to an information session, a record. (Sorry, we can’t share the creative at this point).

The research results will be delivered to stakeholders in about six weeks.