What is the awareness of villages?

Retirement villages are better understood and more favourably thought of than many would think.

In January Villages.com.au commissioned market research firm Australian Online Research (AOR) to survey residents of retirement villages. 19,600 residents participated.

As a control we also commissioned AOR to survey non-residents and their perceptions and interest in joining a village.

The survey asked 1,109 people the question: “Are you familiar with the concept of retirement villages?”

The survey showed that 24% know quite a bit and 55% know a little. Only 23% say they haven’t heard of them or are not familiar.

Unsurprisingly 63% of the 1,109 people surveyed know someone who lives or has lived in a retirement village.

What we hear is that prospective residents have nothing against the concept of a retirement village but, with their kids, they are more wary of the contracts.

This is good if it leads to better understanding at the commencement rather than at the end of the village journey.