Archer Capital was fast off the mark in generating a new name for the 31 Lend Lease aged care facilities it acquired for $270 million last month.
The group is now called Allity and has already produced a magazine for residents under its new livery.
Chief executive officer David Armstrong said despite a name, their dedication to aged care remains unchanged.
“Our commitment to providing exceptional care and service to all our residents remains as focused as ever,” he said.
The group has also assured residents and their families that no change to bond or fee arrangements as a result of the new ownership is planned.