Aged care operators are turning to big ad agencies to promote their services ahead of the introduction of CDC on February 27, according to media and marketing website Mumbrella.

QLD-based Not-for-Profit PresCare has released a 30-second TV ad – its tagline ‘It’s more you’ – created by agency BCM. The campaign also includes online content across social media.

Southern Cross WA has also rebranded its home care services as ‘Southern Plus’, with a 30-second TV ad (pictured) and a series of YouTube videos running across TV, radio, print, out of home and digital.

It was created by 303 MullenLowe, and promotes the “independent generation”.

One of our largest providers Uniting (formerly UnitingCare NSW.ACT) appointed RE, M&C Saatchi Group’s brand consultancy, as its agency in July last year leading the multi-million-dollar rebranding of Uniting.

You can catch their Chief Customer Officer Sandra Black speaking at our Leaders Summit at the Sydney Hilton on March 16-17.