This week I got an email with a message that spoke swiftly to my own heart.  It was about images of older people in marketing and advertising.

The email’s subject line said, ‘Tired of ads with fake people?’ 

Well, yes! The use and over-use of tired old stock images of the same stereotypes - frequently the exact same models – on almost every form of communication relating to ageing, aged care, retirement, products designed for older people, and stories in the news media, is a long-standing pet peeve of mine.  

I think Australia is long overdue for some fresh images of real older people that reflect their strength, diversity, individuality and their agency.  It turns out I'm not alone! 

By the way, do you recognise any of these overused images, by chance?

Read more here.