Aveo retirement village communities across Australia will be once again supporting life-saving breast cancer research in the month of October, in partnership with the PA Research Foundation’s Project Pink campaign. The aim will be to raise awareness and vital funds for breast cancer research at a community level, with the ultimate goal to find a cure for the disease.
Last year marked the first year of Aveo’s inclusion in Project Pink, which saw 84 events held throughout the village network of 13,000 residents, and generated more than $80,000 in donations for the campaign. This year’s campaign will once again engage residents, village staff, and partners to host a variety of events from art shows, fun runs, high teas and pink lunches.
“As our principles become aligned in transforming lives through increased health and wellbeing, Aveo are supporting ‘Project Pink’ again this year, in October, which is Breast Cancer Awareness month,” said Aveo CEO Geoff Grady, on the partnership between Aveo and the PA Research Foundation.
Mr Grady also announced that last year’s fundraising efforts are already guaranteed to be surpassed, as in this year’s initiative Aveo Group promises to dollar-match all funds raised by residents and staff.
“The Project Pink campaign is a great way for our residents to actively participate in a meaningful fundraiser for a world-class medical research fundraising organisation,” added Mr Grady.
The money raised through Project Pink is helping to develop life-saving breast cancer research at the PA Hospital Campus. In particular, funds are supporting Dr Fiona Simpson and her lab’s research on developing targeted therapy for treatment-resistant cancer cells.
PA Research Foundation CEO Damian Topp said the fundraising by the Aveo communities comes at a pivotal time for Dr Simpson’s research, as the research goes into clinical trial phase.
“Project Pink is about bringing the community together to beat breast cancer, which is why we are very proud to be partnering again with Aveo’s community,” said Topp.
